PRIVACY POLICY

Updated: 01.01.2025

We are dedicated to protecting your privacy. This Privacy Policy outlines the procedures for collecting, using, and disclosing your personal information.
This Privacy Policy is applicable to the website https://theuni.io (the 'Website') and our accompanying mobile application (the “App”)..  This Privacy Policy also applies to any mobile applications or related services that we provide, collectively referred to as the “Services”. By accessing or using our Website, App or Services, you agree to the practices described in this Privacy Policy. By accessing or using the Website, you acknowledge that you have read, comprehended, and consented to our collection, storage, use, and disclosure of your personal information, as detailed in this Privacy Policy and our Terms.
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Information We Collect

We value your trust and are committed to being transparent about the types of personal information we collect and how we use it. The personal information that you are asked to provide, as well as the reasons for requesting it, will always be made clear to you at the time of collection.

1.1.Information You Provide Directly

When you interact with our Website or App, such as by filling out forms, participating in discussions, or reaching out to our support team, we may collect the following information:

• Name: To personalize your experience and communications.
• Email Address & Phone Number: To communicate with you, respond to inquiries, and send updates or notifications.
• Location Data: To provide region-specific content and resources.
• Age & Pregnancy Stage: To tailor recommendations and relevant content to your parenting journey.
• Child’s Age & Parenting Preferences: To customize content and suggestions based on your child’s developmental stage.
• Messages & Attachments: Any details you voluntarily share when contacting us.

You may also provide additional information related to your pregnancy experiences, parenting challenges, and caregiving approaches, which help us enhance the content and services we offer.

2. Children’s Privacy Protection

Our Website is designed for a general audience and is not directed towards children. In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under the age of 13. We are dedicated to protecting the privacy of children and encourage parents and guardians to take an active role in their children's online activities.If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take immediate steps to delete the data from our records. For parents or guardians of children aged 13-17, where local laws may require additional consent for data processing, we encourage you to monitor your child’s use of our Website or Services. Parents may request the deletion of their child's data by contacting us directly at [email protected].

2.1.  How we use your information

We use the information we collect in various ways, including to:

• Provide, operate, and maintain our website or other our digital products (including but not limited for the development of new products);
• Improve, personalize, and expand our website or other our digital products (including but not limited for the development of new products);
• Understand and analyze what services, products, functions will be useful for Participants and such category of visitors (women in pregnancy, young parents);
• Develop new products, services, features, and functionality;
• Detect, prevent and address technical issues;
• Provide you with news, special offers and general information about other goods, services which we offer;
• Send you emails, notifications, or other forms of communication, including tailored content, based on your interests or past interactions;
• Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes, send you emails, find and prevent fraud.

2.2. Data Sharing Practices

We share information with partners who distribute and assist us in advertising our services.We may disclose your information if reasonably necessary: (i) to comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) to assist in the prevention or detection of crime (subject in each case to applicable law); or (iii) to protect the safety of any person.

2.3. Data Retention Policies

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy.We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

2.4.Retention Periods

We keep your personal information only as long as we need it for legitimate business purposes and as permitted by applicable law.In practice, we delete or anonymize your information under your request (following the safety retention window), unless: we must keep it to comply with applicable law (for instance, some “traffic data” is kept for one year to comply with statutory data retention obligations, records of consents to our Terms, Privacy Policy and other similar consents are kept for five years); there is an outstanding issue, claim or dispute requiring us to keep the relevant information until it is resolved; or
The information must be kept for our legitimate business interests, such as fraud prevention and enhancing customers’ safety and security.In the case of sensitive data, such as information related to pregnancy or parenting, we will take additional precautions to ensure the data is securely deleted or anonymized in accordance with applicable laws.Keep in mind that even though our systems are designed to carry out data deletion processes according to the above guidelines, we cannot promise that all data will be deleted within a specific time frame due to technical constraints.However, we continuously improve our systems to ensure compliance with data deletion and retention standards.

2.5. Log Files

We follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

3. Governing Privacy Regulations

We comply with globally recognized data protection laws to ensure your information is handled securely and lawfully, including:

• General Data Protection Regulation (GDPR): Applicable to citizens and residents of the European Union and European Economic Area (EEA).
• California Consumer Privacy Act (CCPA) and California's Shine the Light Law: For California residents.
• State Privacy Laws: Including Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act, Utah Consumer Privacy Act, and others from states like Florida, Oregon, and Texas.

Where applicable, this Policy complies with additional regional or international privacy laws.

3.1. CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to:Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.Request that a business delete any personal data about the consumer that a business has collected.Request that a business that sells a consumer's personal data, not sell the consumer's personal data.If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

3.2. Non-Discrimination

We will not discriminate against you for exercising your CCPA rights. This means we will not:

• Deny you access to services.
• Charge you different prices or rates for services, unless such differences are reasonably related to the value provided by your data.
• Provide a lower level of service quality.

3.3. GDPR Data Protection Rights

We are committed to ensuring that you are fully aware of your rights under the General Data Protection Regulation (GDPR). These rights are designed to give you greater control over your personal data and how it is processed. Every user is entitled to the following rights:

3.3.1. The Right to Rectification

You have the right to request that we correct any information you believe is inaccurate. If you discover that the data we hold about you is incorrect or outdated, you can contact us to have it updated.You also have the right to request that we complete any information you believe is incomplete. For example, if partial data is creating inaccuracies, you may request that additional details be added.

3.3.2. The Right to Access

You have the right to request copies of your personal data that we hold. This includes details about the types of data collected, the purposes of processing, and any third parties with whom the data is shared.We may charge a small fee for this service, but only when the request is manifestly unfounded, excessive, or repetitive. In most cases, this service is provided free of charge.

3.3.3. The Right to Erasure (Right to Be Forgotten)

Under certain conditions, you have the right to request that we erase your personal data. This right may apply if:

• The data is no longer necessary for the purposes for which it was collected.
• You withdraw your consent and there is no other legal basis for processing.
• You object to the processing, and there are no overriding legitimate grounds.
• The data was unlawfully processed.

Please note that in some cases, legal obligations or legitimate business interests may prevent us from erasing certain data. We will inform you if such limitations apply to your request.

3.3.4. The Right to Restrict Processing
You have the right to request that we restrict the processing of your personal data under specific circumstances, such as:
If you contest the accuracy of the data, and we need time to verify its correctness.
When processing is unlawful, but you prefer restricted processing over erasure.
If we no longer need the data for our purposes, but you require it for establishing, exercising, or defending legal claims.
3.3.5. The Right to Object to Processing
You have the right to object to our processing of your personal data under certain conditions. For instance:
If processing is based on our legitimate interests, you may object if your rights outweigh those interests.
If your data is being processed for direct marketing purposes, you can object at any time, and we will cease such processing immediately.
3.3.6. The Right to Data Portability
You have the right to request that we transfer the personal data we have collected to another organization, or directly to you, under specific conditions. This right applies to data processed with your consent or under a contract and by automated means.We will provide your data in a structured, commonly used, and machine-readable format to facilitate its transfer.
‍3.4. CCPA Privacy Rights (Do Not Sell My Personal Information)
Under the CCPA, among other rights, California consumers have the right to:
Request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
Request that a business delete any personal data about the consumer that a business has collected.
Request that a business that sells a consumer's personal data, not sell the consumer's personal data.If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
3.4.1. Non-Discrimination
We will not discriminate against you for exercising your CCPA rights. This means we will not:
Deny you access to services.
Charge you different prices or rates for services, unless such differences are reasonably related to the value provided by your data.
Provide a lower level of service quality.
‍4. Compliance with Global RegulationsFor residents of the European Union (EU) and other regions where the age of digital consent varies, we will adhere to local regulations. In jurisdictions where the age of consent is higher than 13 (e.g., 16 in some EU member states), we will seek verifiable parental or guardian consent before collecting or processing data from minors.
4.1. Our verification process may include:
Requesting proof of parental or guardian identity;
Confirming the parent or guardian's relationship to the child; and
Providing clear details about the type of data being collected, its intended use, and how it will be protected.
4.2. Steps We Take to Protect Children's InformationTo ensure the safety and privacy of children while using our services:
1.Data Minimization: We collect only the minimum information necessary to provide our services.
2.Parental Controls: Where applicable, we may offer tools for parents to manage or review the data their child shares on our Website. 3.Secure Practices: Data related to children is handled with enhanced security measures to prevent unauthorized access or misuse.

ComplaintsAt any time, you may file a complaint regarding the processing, modification, usage, restriction, suspension, deletion of your personal data, etc. by sending it to
[email protected]We are committed to responding to your complaint within 30 calendar days of receipt. Our letter will contain a comprehensive response to your complaint and information on your next steps if our response does not satisfy you.You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).AmendmentsWe reserve the right, at Our sole discretion, to modify or replace these Privacy Policy at any time. We reserve the right to amend these Privacy Policy at any time. Any changes will be posted on the Website with appropriate notice. Your continued use of the Website after any changes indicates your acceptance of the new redaction of the Privacy Policy.We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your information.
Contact Information
For further clarification on any aspect of our Privacy Policy or if you have any questions, concerns, or comments, please reach out to us at
📩[email protected]We are committed to maintaining an open dialogue with our users to ensure the highest level of transparency and trust.